Ariens is based in Wisconsin. a company with many years of experience manufacturing snow blowers, lawn tractors and zero-turn lawn mowers for commercial and high-tech consumer markets. Ariens bills itself as the "White House lawn mower", "the official snowplow of Lambo Field", and "the king of the snow".
Ariens Co is currently targeting the residential turf and snow market using the Ariens brand name and is targeting the commercial turf market using the Gravely brand name. Throughout its history, Ariens has been involved in many product development projects. One of the most reliable and successful products has been the Ariens Sno-Thro.
Snowplows
Ariens entered the snowplow market at the urging of an Ariens distributor in the Northeast who wanted a two-stage snowplow for home cleaning. Product development began on December 15, 1959, and by March 1960 the prototype was complete. Test models were shown to distributors throughout the Snowbelt. The company began production in July 1960, producing 1,865 cars in its opening season. These early units had problems with their drive systems and had to be replaced with the friction drive system that is still in use today. The recall caused the company great financial hardship that year, but Ariens survived.
Early Ariens units used a supercharger design and thick steel rakes.
Tecumseh engines were used in 95% of Ariens vehicles from 1960 to 2009. A small proportion used Briggs Stratton engines and others. In December 2008, Tecumseh began phasing out production and 2009 was the last model year to feature Tecumseh engines. In 2010, Briggs Stratton became the main engine supplier for Ariens machines. A few years later, Liquid Combustion Technology of South Carolina (LCT) acquired the rights to the Tecumseh name and tools and resumed manufacturing snowplow engines. The base model machines were fitted with LCT engines, while the more advanced machines were fitted with Briggs Stratton. As of 2016, Ariens Sno-Thro machines are made in the United States, but all of the engines that power the machines are made in China (with the exception of Briggs and Stratton engines). An electronic fuel injection engine was introduced for the 2017 model year.
By the end of the 1970s, Ariens was producing over 100,000 Sno-Thro machines each season. In November 2005, the company launched its landmark two millionth Sno-Thro machine. In 2012 Ariens released its 3 millionth Sno-Thro and in 2018 Ariens released its 4 millionth Sno-Thro and held a public celebration. Ariens products are available from independent power dealers in North America and Europe.
Lawn mowers
Ariens entered the lawn and garden market in 1958 with its first ride-on lawn mower. In 1963, Ariens built and opened a 23,000 square foot plant in Brillion, Wisconsin to increase production. In 1977, Ariens built a new structural steel plant in Brillion, Wisconsin. Prior to 1982, Ariens was primarily focused on the residential mower market, but expanded into the commercial mower market through the acquisition of the Gravely Company.
Ariens lawn tractors typically feature independent left and right hand drive. Ariens launched the electric lawn mower in April 2009 through its dealer network and Home Depot. The mower runs for 75 minutes without recharging.
For 70 years, Ariens has been a recognized leader in professional snow removal. Production began in 1933 from a modest workshop, and over the decades of its existence, the company has grown into a huge corporation. The emphasis was placed on the production of high quality products for professionals. By purchasing snowplows of this brand, you are guaranteed to receive a product of high reliability and excellent quality. All products of the company are manufactured according to the latest technology. To date, the company has produced more than 3 million copies of professional snow removal equipment that satisfies the needs of even the most demanding customer.
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